What do you do when you're a die-hard New Yorker living in California—and you just can't find a decent slice of pizza?
You roll up your sleeves, fire up the oven, and make one yourself. Or at least, that’s how Amici’s East Coast Pizzeria was born—a pizza place that started with a craving and ended up becoming Silicon Valley’s favorite way to carb-load (with style, of course).
Let’s take a bite out of how Amici’s made the journey from East Coast tradition to West Coast obsession—and why techies, foodies, families, and pizza purists alike keep coming back for more.
A Craving for Authenticity
It all started with a very specific craving: that crisp, slightly charred, thin crust that folds without flopping. A real-deal New York slice. No gimmicks, no overload—just dough, sauce, and cheese doing their thing.
The founders of Amici’s—fellow East Coasters—were living in the Bay Area and seriously missing that flavor. They weren’t trying to reinvent the wheel. They just wanted a taste of home. So they got to work recreating that iconic East Coast experience, one pie at a time.
Because let’s face it: no one should have to fly cross-country for a proper slice.
The Recipe That Made Waves
So what makes Amici’s pizza stand out? It’s not a secret—it’s science.
From the beginning, we’ve been all about the details: high-protein flour, filtered water balanced to match NYC’s famously soft tap, slow cold fermentation for deeper flavor, and blistering-hot ovens for that perfect char.
Every choice we make—from the crisp, chewy crust to the tangy sauce and bubbly cheese—is about delivering East Coast authenticity with West Coast quality. And one bite? It’s enough to make transplanted New Yorkers a little misty-eyed.
Pizza Meets Silicon Valley
It didn’t take long for the buzz to build—especially in Silicon Valley, where great food and reliable delivery are practically part of the culture.
Startup teams began ordering Amici’s for working lunches, launch parties, and late-night coding sessions. Our pies were fueling innovation, one slice at a time. Fun fact: The first-ever online pizza order was made by Steve Jobs — and it was Amici’s that delivered it.
We became a go-to in the tech world—not just because the pizza was great, but because it was consistent, comforting, and never weighed you down.
Scaling with Soul
As word spread, we opened more locations around the Bay Area. But here’s the thing: we never wanted to feel like a chain. We wanted to feel like your neighborhood pizza joint—just with better logistics.
Even as we grew, we stayed obsessed with quality. Dough made fresh. Ovens burning hot. And people who greet you like you’ve been coming in for years—even if it’s your first time.
We’ve also evolved with our community, offering gluten-free, vegan, and dairy-free options (because everyone deserves great pizza). And we’ve kept sustainability in mind, from compostable packaging to sourcing local ingredients wherever possible.
Whether you’re a hoodie-wearing engineer, a soccer parent picking up dinner, or a couple grabbing slices after a movie—Amici’s is your spot.
More Than Just Pizza
Sure, the pizza’s the star—but Amici’s is more than what comes out of the oven. It’s a place for birthdays, family dinners, deadline celebrations, and garlic knots after a long week.
It’s where coworkers become friends over a shared pie, and where regulars are greeted by name (maybe with their go-to order already fired up). We’ve built a community around something simple, honest, and joyful: really good pizza served with heart.
Two Coasts, One Slice at a Time
Amici’s is proof that the best things happen when tradition meets innovation. We brought East Coast flavor to the West Coast hustle—and created a slice that satisfies no matter where you’re from.
We’re proud to be part of Silicon Valley’s story—and we’re just getting started. Whether you’re a longtime fan or a first-time guest, pull up a chair (or order in), take a bite, and see why so many say: once you taste Amici’s, there’s no going back.
Craving the real thing? Visit your nearest Amici’s—or let us bring a slice of East Coast tradition straight to your door.